We can't believe we are already into 2022. As we reflect back to the past year, here are some of our favorite milestones that we reached in 2021:
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We launched 8 new designs and 5 new products.What a year for fun new things at NSC! You can now grab new designs on t-shirts, tote bags and stickers, plus your favorite Nature Supply Co designs on tie dye tees, pillow covers, refrigerator magnets, AND pins!
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Our Save the Bees tee was featured in Midwest Living magazine! We were so excited when the editors contacted us. Midwest Living magazine is published bi-monthly and reaches 4.1 million readers, primarily in the 12 Heartland states.
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We moved our business out of Lindsey's (the founder) basement and into a 1200 sq ft fulfillment space in North Sioux City, South Dakota. This also included the hiring of four part-time employees to handle fulfillment and ultimately doubled our workforce. Lindsey, our founder, still works from home while Sheena, our Director of Marketing works virtually from North Carolina, Florie, our Project Manager works virtually from Georgia and Carrie, our Customer Service Manager works virtually from Minnesota. We have a wonderful group of women who make Nature Supply Co possible!
Pictured from Left to Right: Sky, Tina, and Deidra. Not pictured: Gracyn.
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We launched "Nature is Neat", our new line of digital education guides for kids --- and had over 15,000 downloads in our first year.Now that's a lot of learning. Our guides are a great supplemental tool for ANY parent interested in teaching their kids more about nature and the environment. Each guide covers a variety of subjects including reading, writing, science, art and of course - nature exploration. Check them out, HERE!
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We became Climate Neutral Certified for the second year in a row. What does it mean to be Climate Neutral Certified? To become officially certified, we have set goals to reduce our carbon footprint (such as sourcing more locally-grown organic cotton and minimizing our waste from faulty items through recycling and upcycling) and to offset any remaining carbon emissions by purchasing carbon offsets.
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We held our 1st annual Dash For Trash event, where we collectively picked up 1,170 lbs of trash! We invited hundreds of people from around the world to connect with those around them, be a part of a team and do good for our planet by picking up trash. Participants weighed their collected trash and submitted their numbers, along with any photos, to our website, which turned out to be a successful event. We hope to clean up even more trash in our 2nd annual Dash For Trash event in 2022. Stay tuned!
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We grew substantially in 2021 - our items went from being found in 300 stores across the country to 800+ stores.Our wholesale side of the business continues to grow strong! If you own a business and would like to carry our products, please fill out our wholesale inquiry form, here!
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We regenerated over 3,000 square feet of soil. Why is soil so important? Soil is the single most multi-faceted environmental solution. Improving the health of our planet and reconnecting back to nature is at the heart of our mission. For every item sold, we regenerate one square foot of degraded soilthrough our partnership with The Carbon Underground and our membership to 1% for the Planet.
