Saving the planet 1% at a time.

We are so thrilled to announce our latest partnership with 1% for the Planet! Since our brand is movement driven from head to toe, being able to donate 1% of our sales to 1% for the Planet is a large milestone for us. You'll hear it from us everyday, but our mission is to protect the planet we live on, and we are doing to one t-shirt at a time.

Climate change is happening all around us. Our movement driven t-shirts and goods have all been designed for the same purpose—to bring awareness to the fact that we can all help save the planet in some way.

Ever wonder how 1% for the Planet began? It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.

In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.

We're here to change the standard, bring awareness to these issues, and help save this planet in every way that we can. That starts with 1% for the Planet. When you shop with us, give yourself a pat on the back for doing your small part. Also, fun fact, Nature Supply Co is also the very first business in South (and North) Dakota to become an approved member. Go us!

“The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.”

—Yvon Chouinard in his book “Let My People go Surfing”